Projects. Bas Bakt / Bas Bakery.

Rotterdam's number one bakery; Bas Bakt gave us a call... If we could reframe his identity and shop experience, in print and online? Yes off course mister CheeseCroissant! We were ecstatic, because we love Bas, and we love Bas Bakt mascotte 'Koekie' the dog even more... So Koekie is the protagonist in this identity, but also the famous croissant and the 'kokosmakroon'. Merchandise, displays, package design, logo-design, instagram handle, the whole experience. There is even a croissant of Steel in the making...