We wanted to work with strong wearable typography. In other words, we took a stance and looked and approached this brand as if it's a fashionbrand. In combination with a strong patterns build up out of legumes, with a fresh appealing colourpalette, we are transforming the world of beans and falafel from 60 year old Hippies wearing knitted socks, to actually an poppin' and sexy brand you want to interact with. The logo is build up out of building blocks, and resemble the power of the vitamins and minerals that are in beans and legumes; they are the building blocks for a strong health. Fafafval; never bean so good!